From day one, all decisions have been made with impact in mind.

Sure, we just wanted to make a range of great graphic tees to cure the boredom of the first Covid lockdown.

But we couldn't release a product without considering every part of the process and ensuring the best choices were made to reduce waste and emissions.

We've always used 100% organic cotton t-shirts from a FairWear verified supplier, confirming those involved with the creation of the garments have been treated and paid fairly.

And all orders have been delivered totally plastic-free in packaging that's entirely recyclable from home, and often made from already recycled materials in the first place.

Beyond the core values of considering impact, if an idea comes into our heads to make things better, we'll do our best to make it happen.

When UK beaches were covered in litter during the pandemic, we created a collection that shipped out with free paper bin bags for litter picking to avoid adding more plastic to the problem.

We worked with a boat cover manufacturer to produce bucket bags from their offcuts to save a huge amount of heavy duty material from going to landfill.

We released a fictional music festival (Paloota) tee to take aim at the water companies who pump sewage into our rivers and ocean.

We even tested some ideas for creating new products from old, worn t-shirts. That never worked out - but we gave it a go!

We're a brand that spans sports far wider than just surfing. Founded by a former water sports instructor, we've dipped our toes into windsurfing, sailing, kitesurfing, wakeboarding, wingfoiling, kayaking - the list goes on.

The future of these sports depends on the youth coming through and adding value, so Golden Buoy has been honoured to sponsor a number of rising stars over the years. Covering costs for training, competing and travelling overseas, our athletes have been on the podium across the globe.

We're busy scouting out the next bunch of athletes to work with. Drop us a message if you want to be considered!